As a global leader in the beverage industry, Suntory Group aims to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. Sustained by the gifts of nature and water, the Group offers a uniquely diverse portfolio of products, from award-winning Japanese whiskies Yamazaki and Hibiki, iconic American whiskies Jim Beam and Maker's Mark, canned ready-to-drink -196 (minus one-nine-six), The Premium Malt’s beer, Japanese wine Tomi, and the world-famous Château Lagrange. Its brand collection also includes non-alcoholic favorites Orangina, Lucozade, Oasis, BOSS coffee, Suntory Tennensui water, TEA+ Oolong Tea, and V energy drink, as well as popular health and wellness product Sesamin EX.

Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania, with an annual revenue (excluding excise taxes) of $20.3 billion in 2024. Its 41,357 employees worldwide draw upon the unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

Our values

🚀 Yatte Minahare

Since the beginning, we have found challenges to be opportunities to make things better. This mindset is summarised in Yatte Minahare. A rallying call from our founder Shinjiro Torii to dream big, take challenges and never give up.

We want to create an environment that welcomes boldness and imagination, where fear is rejected and failure is seen as part of the path for improvement and growth. We want our employees to be agile thinkers, confident in their ability to innovate and solve problems with new approaches.

🤲 Giving back to society

People love our brands because of the joy they provide. They are part of shared moments of celebration, quiet happiness, or great family memories. The delightful experiences they live with our drinks enrich their lives.

But Suntory stands not just for enjoyment, but for responsibility. We recognize the importance of the world around us. We aim to give back generously to the world and to society and build long-lasting, mutually beneficial relationships.

🌳 Growing for Good

We want to be a company that always has a positive impact on its community. We want a better, brighter future for everyone, and we take concrete steps to make that happen


But we know that the bigger we are, the greater our positive impact can be. That’s where our vision of Growing for Good comes from. It provides a focus on sustainable growth, as we realise that both good and growth are equally important.


This vision applies to the company as a whole and each individual. It’s not just about supporting the company’s growth, but growing ourselves: learn new things, try new things, and become better in everything we do.